signage-display

The Ultimate Guide for Choosing the Best Digital Signage Software

If you have no idea where to begin with finding the best digital signage software, you’re not alone.

Businesses around the world are using digital signage software to power public-facing displays inside their brick-and-mortar locations. However, many business owners are unfamiliar with what exactly digital signage software is, how it works, and what options are available in the market, which is exactly why we wrote this guide. Without this knowledge, it would be impossible to choose which solution is right for you and your establishment. But first thing’s first: What is digital signage software?

What is digital signage software?

Digital signage software allows the display of content such as images, video, social media, and other data on a display like a TV, or projector – as well as the management of these displays, like scheduling and monitoring.

Digital signage software starts with a Content Management System (CMS) which, depending on the software provider, comes in the form of a desktop downloadable program or cloud-based website. When you make changes in your CMS, it will communicate to the digital signage player via the internet, which is connected to your display. See below:

What is digital signage software diagram

Who uses digital signage software?

Digital signage software is used everywhere, from small businesses to events to large franchises. Common use cases for digital signage include:

  • Office digital signage
  • Retail digital signage
  • Restaurant digital signage
  • Hotel digital signage
  • School digital signage
  • Real estate digital signage
  • Event digital signage

Of course, there are many other use cases for digital signage software that are not listed above. Every day we have new businesses signing up for Enplug with new and exciting ideas for how to use our software.

What are the benefits of digital signage?

There are many benefits to upgrading from traditional signage to digital signage inside your business or building:

Cost-effective
Unlike traditional signage, you can easily change and update your content at no cost.

Efficient
Being able to update your display’s content with the click of a button is both easy and time-saving.

Entertaining
Digital signage software enhances the customer/guest experience via engaging content like videos and more.

Informative
Digital signage is an easy way to inform people with fresh, relevant content, whether it’s a company using it for their internal communications or a business using it for their customers/guests.

Advertising Platform
Digital signage provides a highly effective medium for advertising signage and upselling.

Branding
Through digital signage you can bring elements of the web, like social media, into the physical world for guests to see. It’s also a great tool to show consistency among your locations.

Can I do digital signage myself?

Many look to create their own digital signage solution through DIY methods like PowerPoint slides on projectors, or thumb drives with images. The answer is yes, you can do digital signage yourself, but keep in mind you may encounter hidden costs such as the time required to build it, limited features and capabilities, and difficulty of installation and maintenance. Even for small businesses, we highly recommend using a digital signage software provider and taking advantage of the easy-to-use features and engaging content they have to offer. As you’ll learn from this guide, the best of the best digital signage software can still be had at minimal cost.

What’s needed?

A fully functioning digital signage system requires:

  • Display(s)
  • Digital signage media player
  • Digital signage content management system

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